STRATEGY

MARKET ANALYSIS

WHAT ARE THE BARRIERS TO ENTRY?

WHAT RETAIL PRICE POINTS WILL WIN THE BUSINESS?

WHAT VALUE PROPOSITION

WILL BE SUCCESSFUL?

HOW WILL BUSINESS REQUIREMENTS AFFECT YOUR BOTTOM LINE?

WHAT COSTS DO YOU NEED TO INCLUDE IN YOUR PRICING?

HOW DO YOU NEGOTIATE

FREIGHT TERMS, PAYMENT TERMS, REBATES, ETC.

WHAT ELEMENTS ARE IMPORTANT TO MERCHANTS/BUYERS?

HOW SHOULD THE

PRESENTATION FLOW?

WHAT MARKET INFORMATION

IS NEEDED?